A Cape Town-based entrepreneur who has worked in the property industry since 1993, with extensive experience in commercial property, property marketing, technology and business development.
Property
Joe has been in the property industry since 1993. Sokolic Property Group, the business behind the 25 years of property experience that Sokolic & Co. is built upon, has been trading for 25 years.
Joe’s property career has included commercial brokerage, property listings, negotiations, marketing, client service and the development of systems designed to connect property owners, brokers and buyers more efficiently.
He founded Commercial-Property.co.za, building the platform around a simple objective: make South African commercial property easier to discover, market and transact. Over the years he has also developed property databases, automated property-matching systems and digital marketing infrastructure designed around large volumes of property information.
He built Sokolic & Co. as a focused property advisory and brokerage brand, working across commercial property, investment opportunities, developments and selected high-value residential property.
Beyond property
Joe’s background extends beyond property. He founded Ecoland in 2015, a reclaimed-timber business created after a serious burn injury to his left hand. Woodworking became part of his physical rehabilitation and eventually developed into a functioning furniture business centred on sustainability, craftsmanship and the reuse of timber that would otherwise be discarded.
That experience shaped much of his approach to business: resourcefulness, resilience, practical problem-solving and the ability to build with limited resources.
Today
Relationships, intelligence, and deal-making.
Joe’s focus is continuing to build a strong network of property owners, brokers, developers, investors and professional partners, using technology and digital distribution to uncover opportunities and connect them with serious buyers.
Through Commercial-Property.co.za and Sokolic & Co., he continues to grow a significant property business based on relationships, market intelligence, technology and deal-making.